Cross-Views by Philippe Baute and Olivia Gordon Bourcart

What is the place for the Port Vauban in the City’s tourism project?

(Philippe Baute)

The development of the port is a top priority. It is a strong economic contribution for the city but it is also an extremely valuable promotional tool. We realize on a daily basis how its influence and its future capture the attention and interest of our interlocutors during our missions abroad for example. Sophia-Antipolis, the historical origin of Antibes (the first Azurean city) and the port, the first in Europe in tonnage, our maritime space which is at the forefront of marine water parks, all this forms a whole at the same time coherent and extremely attractive.

And conversely… the City of Antibes is a selling point for the port?

(Olivia Gordon-Bourcart)

The links with the City are at the heart of our project. We systematically integrate the “destination” dimension into our service offering and the loyalty of our customers and visitors. And we share the same audience. For example, the port organizes on-site sports and festive activities that are becoming increasingly popular, far beyond boaters and crews.

(Philippe Baute)

I confirm. This diversity of attendance greatly enriches local life and its potential for seduction.

To go even further, the ideal is to create a continuous chain…

(Olivia Gordon Bourcart)

By offering a personalized welcom at quey, our dedicated team of ambassadors, our website and our Port Vauban digital plateforme, we make sure that our guests have all the informations at the strat of their stay. And we have been developing privilege cards for several seasons now, for example, incorporating a local cultural offer.

(Philippe Baute)

We need to make natural connections, reflexes, especially by involving teams and coordinating our actions. For example, our two Community Managers are in direct contact so that maximum fluidity exists between our entities.

And learns to work together?

(Philippe Baute)

We’ve known each other for a year and have been working together with Olivia. We are now going beyond the exchange of information. We will naturally design more and more joint projects.

(Olivia Gordon Bourcart)

I also emphasize this notion of co-conception. As an example, our event programming is working this year to broaden our audience. Thus the Voiles d’Antibes which is a prestigious classic event that we host at the Port Vauban opens up to other audiences and unites Sophia Antipolis businesses. The same goes for the Fishing and Aquatic Recreation Show, which this year drew the general public, industry professionnals and boaters.

Beyond tourism, what can be overall impact of your convergence?

(Philippe Baute)

I would take an emblematic example with the European GRITACESS project which chose Port Vauban for a vast Franco-Italian heritage development program. We will be able to explain the port, its architectural works, it’s history. Internationnaly, it is a great opportunity to see the port as the natural entrance to the city by the sea.

(Olivia Gordon Bourcart)

We do not forget that the CCI is our manager and one of our shareholders. It is therefore quite natural that we should continually have the economic development of the territory in mind. By cultivating authenticity and modernity, we are the guarantors of the attractiveness of the port, itself a source of economic benefits.